The World Tourism Forum Lucerne is a Swiss-based institution which has evolved from an initiative taken by the Tourism Forum Lucerne, Lucerne Events and Lucerne Hotels.
The Institute of Tourism of the Lucerne University of Applied Sciences and Arts, the School of Business as well as the University itself have played a leading role in creating the Forum and continue to serve in an advisory capacity. Since its launch in 2009, the Forum has become a year-round network of leaders and decision makers tackling global problems in the tourism industry.
Board of Directors
The World Tourism Forum Lucerne is an independent organisation led by a board of directors based in Lucerne, Switzerland. This board relies on the support of an advisory board to ensure that the activities, topics and programmes addressed are consistently of a high quality. The board's network, expertise and international composition are of central importance in maintaining the Forum's exclusive reputation.
The Advisory Board is an international body of renowned experts which is responsible for assuring the quality of World Tourism Forum Lucerne. It determines the themes for the Forums and decides on the general content by including current global topics and addressing cultural differences.
Chairman, Smart Hospitality Solutions
Managing Director International Coverage and Member of the Group Executive Committee, Europcar
Former Chairman, Lucerne Tourism
Dean, School of Hotel & Tourism Management at The Hong Kong Polytechnic University
Head of Client and Partner Relationships, Swisscontact
Minister of Culture and Tourism, Azerbaijan Republic
Director National Travel and Tourism Office, U.S. Department of Commerce Office
Director General, ACI EUROPE (Airports Council International)
Secretary-General Maghreb Economic Forum, Former Minister of Tourism in Tunisia
President and CEO, Munich Airport
CEO & Founder, Aptamind Partners
Executive Director, Ernst & Young Real Estate GmbH
President, ICTP (International Council of Tourism Partners), Co-Founder, SUN
Mobility and Innovation Entrepreneur, Europcar Innovation Lab
CEO, Tui Cruises
CEO, Switzerland Tourism
Director of Marketing, Kenya Tourism Board
Head of Passenger Traffic Division, Member of the Management Board, SBB (Swiss Railways)
Director International Affairs, QI Group
CEO and Co-Founder, Bidroom.com
CEO, Europcar - AMAG Services
Chairman, Orascom Development Holding
Sustainable Tourism Development Expert, Swisscontact
CEO, TMC Partners
President South America, Korn Ferry
Extraordinary Professor, University of Stellenbosch Business School
Ambassadors are the official representatives of the World Tourism Forum Lucerne for specific regions and are strategically key people for the World Tourism Forum Lucerne team. Ambassadors contribute significantly to the Forum’s success by helping management reach their goals, and promoting the number of foreign participants.
Professor of Tourism and Development, University of Bedfordshire, United Kingdom
Chief Executive, Queensland Tourism Industry Council, Australia
Founder & Managing Director, CACHET Consulting, South Africa
Managing Director, Swiss Health, Switzerland
CEO, tourasia, Switzerland
Caribbean and Central America
Chairman of the Board, Cuba Real Tours Ltd., Cuba
Journalist, Speaker & Consultant, Switzerland
Founder, America Live Inc. / "ECHO" Trails, USA
Following the guidance of the CEO, the Forum Team is responsible for the organisation and coordination of the Forums in Lucerne and China.