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Tourism is more than just travelling. Tourism is one of the most important drivers for the development of a country or a destination and strongly connects to many other industries.
World Tourism Forum Lucerne is the only platform where international top level decision makers from industry, government, academia and finance discuss the future challenges with the next generation.
We cordially invite you to join this exceptional networking platform with an open minded and future oriented exchange across industries and generations.
— Prof Martin Barth, President & CEO

World Tourism Forum Lucerne 2019, 2-3 May


Impressions From Past Events

Swiss Start-Up Innovation Camp 2018

“Innovation in Tourism with Social Impact”

An exciting full day of start-up pitches, coaching, stimulus sessions and workshops was held in Lucerne on 9 November 2018. We found the most innovative businesses in Switzerland, see here!

INTERNATIONAL START-UP INNOVATION CAMP 2018

The 3rd WTFL Start-Up Innovation Camp took place in Langkawi, Malaysia, integrated in the PATA Travel Mart. Find out who are the most innovative start-ups from around the world in the categories: Destination, Hospitality, Mobility, Impact and Transaction. Click here.

TALENT BOOST 2018

The 3rd WTFL Talent Boost was held together with the University of Queensland Business School in Brisbane, Australia on 18 May 2018. Find out more here

THINK TANK 2018

"Public-Private Partnerships for Sustainable Tourism Growth"

50 exclusive participants met for a forward-looking discussion on the conditions for innovative and sustainable public-private partnerships (PPPs) in the travel and tourism value chain. Find out more here.

Have a look at all our past events here.


It was a successful Forum attended by luminaries around the world and showcased one of the finest hospitality and receptions in the world.

I was very much taken by the spirit and the constructive atmosphere of World Tourism Forum Lucerne 2017, allowing views and opinions to be shared freely.
— Teo Ah Khing, Chairman Desert Star Holding