World Tourism Forum Lucerne 4 - 5 May 2017

The 5th World Tourism Forum Lucerne will be held under the title "stay relevant in uncertain times!". The Forum attracts top decision makers as Forum speakers, such as the internationally acclaimed branding expert Simon Anholt who has already advised more than 50 countries on their "Competitive Identity" or the best-selling author Dr. Jason Fox on how to achieve more meaningful progress. Register today to be part of this inspirational platform!


Our Vision

The World Tourism Forum Lucerne is the leading interactive platform in the industry, where CEOs, Ministers, Academia, Finance, Start-Ups, the Next Generation and Young Talents become a strong community addressing the future challenges of the travel, tourism and hospitality industry and shape a more sustainable future.

I have never seen such a compact, well organised and high-level Forum that includes tomorrow’s leaders. It’s the perfect place to look into the future in a relaxed atmosphere. That’s why Etihad engaged as one of the Premium Partners of the Forum 2015.
— James Hogan, CEO Etihad Airways

Our Mission

  • We learn from others by drawing parallels.

  • We concentrate on innovation, talents and sustainable development as tomorrow's drivers.

  • We understand travel, tourism and hospitality as a highly networked industry with strong interdependent connections.

  • We connect open minded people from three generations from five continents.

  • We bring together the public and the private sector.

  • We close the gap between academia and industry.

  • We let all the players become one voice.

Our Values



We have confidence in each other and believe in the benefit of working together.


We walk the talk and turn words into actions.


We respect different opinions and are convinced that an open discussion will bring new perspectives and better solutions. 


We strive for innovation and are therefore ready to engage.