2019 is on the doorstep

Looking back to 2018, it has been a very productive year for World Tourism Forum Lucerne as well as our industry. Together we contributed to positive changes and improvements of our industry to become more sustainable, diverse, embraced and innovative one. Read more about our past and future plans here.
We wish you all joyful holidays and a good start to the new year!

WTFL 2019: human capital in an age of disruption

Innovative business models constantly disrupt our industry. New digital solutions question the way business has worked so far, but what about human labour? Join us at WTFL 2019 to address these challenges and the changes they provoke in the travel, tourism and hospitality industry. Register now and bridge the sylos between three generations on 2-3 May 2019 in KKL, Lucerne.

World Tourism Forum Lucerne is now pata member

Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, from now on also WTFL.

Tourism is more than just travelling. Tourism is one of the most important drivers for the development of a country or a destination and strongly connects to many other industries.
World Tourism Forum Lucerne is the only platform where international top level decision makers from industry, government, academia and finance discuss the future challenges with the next generation.
We cordially invite you to join this exceptional networking platform with an open minded and future oriented exchange across industries and generations.
— Prof Martin Barth, President & CEO

Upcoming Events

World Tourism Forum Lucerne 2019


Meet hundreds of thoughtful world leaders from around the world including business heads, ministers, entrepreneurs and experts and be part of this enriching networking platform. 

Find more information here:

Impressions From Previous Events

Swiss Start-Up Innovation Camp 2018

“Innovation in Tourism with Social Impact”

An exciting full day of start-up pitches, coaching, stimulus sessions and workshops was held in Lucerne on 9 November 2018. We found the most innovative businesses in Switzerland, see here!


The 3rd WTFL Start-Up Innovation Camp took place in Langkawi, Malaysia, integrated in the PATA Travel Mart. Find out who are the most innovative start-ups from around the world in the categories: Destination, Hospitality, Mobility, Impact and Transaction. Click here.


The 3rd WTFL Talent Boost was held together with the University of Queensland Business School in Brisbane, Australia on 18 May 2018. Find out more here


"Public-Private Partnerships for Sustainable Tourism Growth"

50 exclusive participants met for a forward-looking discussion on the conditions for innovative and sustainable public-private partnerships (PPPs) in the travel and tourism value chain. Find out more here.

Have a look at all our past events here.

It was a successful Forum attended by luminaries around the world and showcased one of the finest hospitality and receptions in the world.

I was very much taken by the spirit and the constructive atmosphere of World Tourism Forum Lucerne 2017, allowing views and opinions to be shared freely.
— Teo Ah Khing, Chairman Desert Star Holding