Ras Al Khaimah at WTFL 2019

The uprising destination Ras Al Khaimah will be Guest Destination at the upcoming WTFL on 1-3 May 2019 presenting its history and diversity with inspiring keynotes, cocktail dinner and cultural performances. In October 2018, the WTFL entered a two-year strategic partnership with Ras Al Khaimah to share expertise and address future challenges of the travel, tourism and hospitality industry. Rad full media release here.

YOUNG TALENT: Naruemon Suphap

Naruemon from Mahidol University International College in Thailand was investigating how a destination marketing organisation can implement effective virtual reality videos to promote a destination through an online channel. Are you interested to find out more about VR? Join us at WTFL 2019 on 1-3 May 2019, register here. More about Young Talent Programme 2019 here.


World Tourism Forum Lucerne 2019 is more than a congress - it involves the participants inputs, ideas and talents. Parallel Sessions as Workshops, CreaLabs, Masterclasses and Showcases will be part of the Forum where everyone can contribute. A special focus lies on «Create your own Workshop», based on the participant’s ideas. Read more about particular Parallel Sessions here and don’t forget to register for WTFL 2019 here!

Tourism is more than just travelling. Tourism is one of the most important drivers for the development of a country or a destination and strongly connects to many other industries.
World Tourism Forum Lucerne is the only platform where international top level decision makers from industry, government, academia and finance discuss the future challenges with the next generation.
We cordially invite you to join this exceptional networking platform with an open minded and future oriented exchange across industries and generations.
— Prof Martin Barth, President & CEO

Upcoming Events

World Tourism Forum Lucerne 2019


Meet hundreds of thoughtful world leaders from around the world including business heads, ministers, entrepreneurs and experts and be part of this enriching networking platform. 

Find more information here:

side events and awards

1 - 2 May 2019 different locations in Lucerne, Switzerland

Participate at one of our side events prior to the WTFL 2019, such as Start-Up Innovation Camp, Young Talent Programme, Tourism Star, Next Generation Day, Think Tank, Academic Circle or Swiss Sessions. Find out more here.

Impressions From Past Events

Swiss Start-Up Innovation Camp 2018

“Innovation in Tourism with Social Impact”

An exciting full day of start-up pitches, coaching, stimulus sessions and workshops was held in Lucerne on 9 November 2018. We found the most innovative businesses in Switzerland, see here!


The 3rd WTFL Start-Up Innovation Camp took place in Langkawi, Malaysia, integrated in the PATA Travel Mart. Find out who are the most innovative start-ups from around the world in the categories: Destination, Hospitality, Mobility, Impact and Transaction. Click here.


The 3rd WTFL Talent Boost was held together with the University of Queensland Business School in Brisbane, Australia on 18 May 2018. Find out more here


"Public-Private Partnerships for Sustainable Tourism Growth"

50 exclusive participants met for a forward-looking discussion on the conditions for innovative and sustainable public-private partnerships (PPPs) in the travel and tourism value chain. Find out more here.

Have a look at all our past events here.

It was a successful Forum attended by luminaries around the world and showcased one of the finest hospitality and receptions in the world.

I was very much taken by the spirit and the constructive atmosphere of World Tourism Forum Lucerne 2017, allowing views and opinions to be shared freely.
— Teo Ah Khing, Chairman Desert Star Holding