New collaborations

Our President & CEO Martin Barth visited Greece to work on a new collaboration with the Region of Peloponnese. The Peloponnese Region is an ideal partner for the pilot cooperation program in sustainable tourism product development. Regional governor Petros Tatoulis noted that regional authorities are working on a sustainable model for the parallel development of tourism in harmony with community needs. Best practices will be presented at World Tourism Forum Lucerne in May 2019.

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Young Talent Programme 2019

In the end of June the participants of the Young Talent Programme 2019 have been determined. The academic committee of the World Tourism Forum Lucerne had a difficult task to select the most promising abstracts out of over 70 outstanding applications. 40 students of our partner universities are now eligible to send in a full paper until the end of September for the second round of the competition. In a subsequent peer-reviewed process a final group of candidates will be hand-picked to participate at the Forum 2019.

STart-up innovation camp 2018 APPLICATION is CLOSED!

We received over 200 applications from 54 different countries. In the next weeks, our jury members will carefully evaluate the applications and select the finalists who will be invited to Malaysia. WTFL Start-Up Innovation Camp 2018 will take place in Langkawi, Malaysia, integrated in PATA Travel Mart 2018, on 12 September.

Tourism is more than just travelling. Tourism is one of the most important drivers for the development of a country or a destination and highly connects to many other industries. 
Among various tourism conventions and trade fairs, the World Tourism Forum Lucerne is the only platform where international top level decision makers from industry, government, academia and finance discuss the future challenges together with tomorrow’s generation.
We cordially invite you to join this exceptional networking platform with a focus on an open minded and future oriented exchange across industries and generations.
— Prof Martin Barth, President & CEO

Upcoming Events

international START-UP INNOVATION CAMP 2018


WTFL aims to find the rising stars among the tourism start-ups and provide them with a platform to attract capital, talents and partnerships, as well as exchange valuable know-how.

Integrated in PATA Travel Mart (PMT), Asia-Pacific’s worldwide travel trade exhibition, Start-Up Innovation Camp 2018 will take place on 12 September.   


Swiss Start-Up Innovation Camp 2018

9 November 2018, Switzerland

For the first time in Switzerland, WTFL targets to screen Swiss start-up scene and find the most innovative business models among Swiss start-ups operating in travel, tourism and hospitality industry.

A full day of start-up pitches, trainings and workshops will prepare Swiss start-ups for the international call in May 2019. 

Impressions From Previous Events


The 3rd Talent Boost was held together with the University of Queensland Business School in Brisbane, Australia on 18 May 2018. Find out more here


"Public-Private Partnerships for Sustainable Tourism Growth"

50 exclusive participants met for a forward-looking discussion on the conditions for innovative and sustainable public-private partnerships (PPPs) in the travel and tourism value chain. Find out more here.

WTFL 2017

"Stay relevant in uncertain times"

After an exciting day of side events, more than 500 participants from over 75 countries gathered for the 5th WTFL in Lucerne, Switzerland on 4 - 5 May 2017. 

Have a look at the highlights of WTFL 2017!

Have a look at all our past events here.

It was a successful Forum attended by luminaries around the world and showcased one of the finest hospitality and receptions in the world.

I was very much taken by the spirit and the constructive atmosphere of World Tourism Forum Lucerne 2017, allowing views and opinions to be shared freely.
— Teo Ah Khing, Chairman Desert Star Holding