The World Tourism Forum Lucerne is the leading interactive platform in the industry, where CEOs, Ministers, Academia, Finance, Start-Ups, Next Generation and Young Talents become a strong community addressing the future challenges of the travel, tourism and hospitality industry and shape a more sustainable future.

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  • We learn from others by drawing parallels.

  • We concentrate on innovation, talents and sustainable development as tomorrow's drivers.

  • We understand travel, tourism and hospitality as a highly networked industry with strong interdependent connections.

  • We connect open minded people from three generations from five continents.

  • We bring together the public and the private sector.

  • We close the gap between academia and industry.

  • We let all the players become one voice.




We have confidence in each other and believe in the benefit of working together.


We walk the talk and turn words into actions.


We respect different opinions and are convinced that an open discussion will bring new perspectives and better solutions. 


We strive for innovation and are therefore ready to engage.