World Tourism Forum Lucerne 2019


New and innovative business models constantly disrupt the travel, tourism and hospitality industry. They challenge established structures and organizations, forcing them to rethink and reorganize in order to follow this fast and technology driven change. Apart from innovation, our key focus at the World Tourism Forum Lucerne 2019 will be on people – the innovators, the creators, the drivers and the future influencers – in short: the human capital of our industry.

Human Capital in an Age of Disruption is the topic of the Forum 2019. We cordially invite you to make your personal contribution to the Forum and join us in Lucerne on 2-3 May 2019! Registration is now open.

Find out more information here:

Side events and awards of World Tourism Forum Lucerne

1 - 2 May 2019, Different Locations in Lucerne, Switzerland

Think Tank

An exclusive group of influential leaders from inside and outside the industry will meet in Lucerne for a forward-looking discussion on key challenges and opportunities in the global travel, tourism and hospitality. On invitation only. Read more here:

Start-Up Innovation Camp

The best tourism-related start-ups from around the world will be invited to pitch their business in front of investors, industry executives and media. They will also receive valuable advise from 1:1 Coaching Talks with experts. Find out more here:

You want to be part of elevator pitches and start-up alumni meet-up?
Register here! Registration is free of charge.

Next Generation Day

Accompanied by a senior executive, the next generation leaders are young people who have high career potential within the industry. The group will discuss the challenges of digitalisation as a disruptive force in the industry. More here:

Tourism Star Award

In collaboration with Pacific Asia Travel Association (PATA), we are on a mission to spot, shine the light and celebrate a committed, inspiring, and enthusiastic person working in the travel, tourism and hospitality industry. Read more here:

Young Talent Programme

The best tourism students from WTFL’s Partner Universities were selected out of more than 70 applications and will have the chance to present their research in the travel, tourism or hospitality industry at WTFL 2019. More here:


academic circle

Professors from our Partner Universities will meet for an inspiring academic session.

Swiss Session

You want to join us at Swiss Sessions on 2 and 3 May? (held in German)
Register here! Registration is free of charge.

Swiss Start-Up Innovation Camp 2019


8 November 2019 Lucerne, Switzerland

For the second time, World Tourism Forum Lucerne is on the search for the best Swiss tourism-related start-ups! Application call for start-ups will be available in mid August. For now, save the date in your agenda!

More information will follow soon.