World Tourism Forum Lucerne

The World Tourism Forum Lucerne is the only tourism platform where international top-level decision makers from industry, government, academia and finance collaborate on future challenges together with tomorrow’s generation.

Founded in 2008, the Forum has developed continuously and has built up a worldwide network of personal relationships. We cordially invite you to join this exceptional platform with a focus on an open-minded and future-oriented exchange across industries and generations.

Speakers at world tourism forum lucerne 2019

Our Awards

Young Talent Programme

To raise the importance of talents within the industry, the Young Talent Programme has become an inherent part of our Forum. To foster talents within the industry, we bridge the generation gap by fostering the exchange between CEOs and Young Talents. 



New ideas, fresh minds and creative thinking - innovation is a key driver for success. With the launch of the Start-Up Innovation Camp, we are looking for new and innovative business models on a global scale. 

Next Generation Leaders DAY

To discuss the future without including tomorrow's leaders is simply not possible. The Next Generation Leaders Day is a great way for current leaders to actively encourage and mentor the current rising stars in their companies.                   


Tourism Star Award

World Tourism Forum Lucerne is looking for the most committed and passionate person working in the travel, tourism and hospitality industry. The winner of the Tourism Star Award will be announced at World Tourism Forum Lucerne. 

It was a great opportunity to meet, discuss, network and connect with global decision makers. A very impressive list of speakers and participants with very insightful knowledge and takeaways.
— Taleb Rifai, Secretary-General World Tourism Organisation (UNWTO)