Think Tank


The World Tourism Forum Lucerne Think Tank is a highly focused, top-level strategic body which allows leaders from around the world to reflect on the bigger challenges faced by the tourism industry. 

The WTFL Think Tank takes place on a yearly basis with the purpose of intensively exploring one single topic, which is of strategic importance and as a result, advancing the defined strategy. 

By embracing the value of diverse opinions and bringing together different groups of individuals from within and outside the industry, including ministers, CEOs and academia, the WTFL Think Tank provides the perfect opportunity within which to incubate new perspectives, grow fresh ideas and form new collaborations which will engage and build a stronger tourism industry.  

The small size, the quality of participants, and the informality make the WTFL Think Tank unique.


1-2 May 2019 Lucerne, Switzerland

Find out more about WTFL Think Tank 2019 here.

Wtfl Think Tank 2018


In beginning of March, fifty influential leaders from the tourism industry and beyond gathered at Costa Navarino, Greece for the 6th WTFL Think Tank. The highly exclusive but genuinely engaged meeting of minds debated the conditions needed for innovative and sustainable public-private partnerships (PPPs) in the travel and tourism value chain.

The event was organized in cooperation with the Greek Ministry of Tourism, the Region of Peloponnese and TEMES S.A. The WTFL Think Tank started with a welcome dinner and an opening ceremony on Friday, followed by exploration of the beautiful Peloponnese region, which is home to many Greek legends. On Saturday, we focused on the topic of Public-Private Partnerships for Sustainable Tourism Growth

WTFL has succeeded in creating, sustaining and continuously strengthening a unique, intimate platform for open, rigorous engagement of exceptional leaders from across various dimensions of the sector, all focused on ensuring that our sector remains a true force for good for all. I am honoured to be a part of this remarkable community of leaders!
— Anita Mendiratta, Founder & President of Cachet Consulting

Past events

Think Tank 2018: 2-3 March 2018, Costa Navarino, Greece

Think Tank 2017: 3 May 2017, Villa St Charles Hall Lucerne, Switzerland

Think Tank 2016: 5-6 March 2016, Baku, Azerbaijan

Think Tank 2015: 23 April 2015, Lucerne, Switzerland

Think Tank 2014: 2-3 March 2014, Lucerne, Switzerland  

Think Tank 2013: 17 April 2013, Lucerne, Switzerland

The WTFL Think Tank aims to provide strong leadership to the tourism and travel industry through best practice and knowledge sharing. Working together responsibly and sharing ideas and solutions are the only way to secure a sustainable and prosperous future to the industry in a global context.
— Eduardo Santander, Executive Director European Travel Commission