Unleashing Oman's Tourism Potential: A Path to 11.7 Million Visitors by 2040

With its scenic wadis, natural caves, beaches, mountain ranges, and known for its ancient culture and hospitality, Oman has a lot to offer tourists. One of the economic pillars of Oman's 2040 Economic Vision is to increase revenue from tourism by increasing the number of visitors from 3.5 million (2019) to 11.7 million by 2040. How can this goal be reached? By concentrating more on creating training in the tourism sector.

SHL Schweizerische Hotelfachschule Luzern (owner of the WTFL by SHL brand) is proud to support the development of Oman's tourism sector and contribute by sharing our knowledge on Vocational Education at the next webinar in February.

A big thank you to Dr. Anka Kästner and the Oman Switzerland Friendship Association who actively seek to strengthen bilateral relations and deepen exchanges between the Sultanate and Switzerland.