The 15 most innovative start-ups from the travel, tourism and hospitality industry were selected by the international jury and are now invited to WTFL Start-Up Innovation Camp 2018 in Malaysia, where they will have a unique opportunity to pitch their business model and convince international investors to help make their vision a reality. Find out which start-ups succeeded in convincing the jury the most!

Coming to Switzerland!

For the first time in Switzerland, we are searching for the rising stars of Swiss start-ups scene. Swiss Start-Up Innovation Camp 2018 will take place on 9 November in Lucerne. Start-Ups will have a unique chance to pitch their business and receive valuable advice from coaching experts. All travel-, tourism- and hospitality-related Swiss start-ups can apply until 23 September here.
Find media release (DE & FR) here

New collaborations

Our President & CEO Martin Barth visited Greece to work on a new collaboration with the Region of Peloponnese. The Peloponnese Region is an ideal partner for the pilot cooperation program in sustainable tourism product development. Regional governor Petros Tatoulis noted that regional authorities are working on a sustainable model for the parallel development of tourism in harmony with community needs. Best practices will be presented at World Tourism Forum Lucerne in May 2019.

IMG_7938 - Kopie - Kopie.JPG

Tourism is more than just travelling. Tourism is one of the most important drivers for the development of a country or a destination and highly connects to many other industries. 
Among various tourism conventions and trade fairs, the World Tourism Forum Lucerne is the only platform where international top level decision makers from industry, government, academia and finance discuss the future challenges together with tomorrow’s generation.
We cordially invite you to join this exceptional networking platform with a focus on an open minded and future oriented exchange across industries and generations.
— Prof Martin Barth, President & CEO

Upcoming Events

international START-UP INNOVATION CAMP 2018


WTFL aims to find the rising stars among the tourism start-ups and provide them with a platform to attract capital, talents and partnerships, as well as exchange valuable know-how.

Integrated in PATA Travel Mart (PMT), Asia-Pacific’s worldwide travel trade exhibition, Start-Up Innovation Camp 2018 will take place on 12 September.   

Swiss Start-Up Innovation Camp 2018

9 November 2018, Switzerland

For the first time in Switzerland, WTFL targets to screen Swiss start-up scene and find the most innovative business models among Swiss start-ups operating in travel, tourism and hospitality industry.

A full day of start-up pitches, trainings and workshops will prepare Swiss start-ups for the international call in May 2019. Read more here.

Impressions From Previous Events


The 3rd Talent Boost was held together with the University of Queensland Business School in Brisbane, Australia on 18 May 2018. Find out more here


"Public-Private Partnerships for Sustainable Tourism Growth"

50 exclusive participants met for a forward-looking discussion on the conditions for innovative and sustainable public-private partnerships (PPPs) in the travel and tourism value chain. Find out more here.

WTFL 2017

"Stay relevant in uncertain times"

After an exciting day of side events, more than 500 participants from over 75 countries gathered for the 5th WTFL in Lucerne, Switzerland on 4 - 5 May 2017. 

Have a look at the highlights of WTFL 2017!

Have a look at all our past events here.

It was a successful Forum attended by luminaries around the world and showcased one of the finest hospitality and receptions in the world.

I was very much taken by the spirit and the constructive atmosphere of World Tourism Forum Lucerne 2017, allowing views and opinions to be shared freely.
— Teo Ah Khing, Chairman Desert Star Holding