News

Start-Up Alert!

We are calling for travel, tourism and hospitality-related start-ups from all over the world to apply for the Start-Up Innovation Camp 2019! Pitch your business in front of international investors, industry leaders and experts, win 20’000 USD and get free entry to WTFL 2019. Application is open until 24 February, don’t miss out and apply here.

Will you be part of WTFL 2019?

Ursula Kriegl (Executive Director of Ernst & Young Real Estate), Martin Nydegger (CEO of Switzerland Tourism) and Jeannine Pilloud (SBB Delegate for Public Transport Sector Development) will all take part at World Tourism Forum Lucerne 2019. Find out more about why they are looking forward to attend the Forum and register here if you don’t want to miss out deep industry insights!

Young Talent: Refiloe Lekgau

Refiloe's research aim was to examine the socio-economic impacts of wildlife tourism from the Kgalagadi Transfrontier Park on the Tsabong community in Botswana. Did you know that wildlife tourism has increased the community’s sense of pride in their culture? Find out more about Young Talent Programme 2019 at WTFL 2019 on 2-3 May!


Tourism is more than just travelling. Tourism is one of the most important drivers for the development of a country or a destination and strongly connects to many other industries.
World Tourism Forum Lucerne is the only platform where international top level decision makers from industry, government, academia and finance discuss the future challenges with the next generation.
We cordially invite you to join this exceptional networking platform with an open minded and future oriented exchange across industries and generations.
— Prof Martin Barth, President & CEO

Upcoming Events

World Tourism Forum Lucerne 2019

2 - 3 MAY 2019 LUCERNE, SWITZERLAND

Meet hundreds of thoughtful world leaders from around the world including business heads, ministers, entrepreneurs and experts and be part of this enriching networking platform. 

Find more information here: wtfl2019.wtflucerne.org

side events and awards

1 - 2 May 2019 different locations in Lucerne, Switzerland

Participate at one of our side events prior to the WTFL 2019, such as Start-Up Innovation Camp, Young Talent Programme, Tourism Star, Next Generation Day, Think Tank, Academic Circle or Swiss Sessions. Find out more here.




Impressions From Past Events

Swiss Start-Up Innovation Camp 2018

“Innovation in Tourism with Social Impact”

An exciting full day of start-up pitches, coaching, stimulus sessions and workshops was held in Lucerne on 9 November 2018. We found the most innovative businesses in Switzerland, see here!

INTERNATIONAL START-UP INNOVATION CAMP 2018

The 3rd WTFL Start-Up Innovation Camp took place in Langkawi, Malaysia, integrated in the PATA Travel Mart. Find out who are the most innovative start-ups from around the world in the categories: Destination, Hospitality, Mobility, Impact and Transaction. Click here.

TALENT BOOST 2018

The 3rd WTFL Talent Boost was held together with the University of Queensland Business School in Brisbane, Australia on 18 May 2018. Find out more here

THINK TANK 2018

"Public-Private Partnerships for Sustainable Tourism Growth"

50 exclusive participants met for a forward-looking discussion on the conditions for innovative and sustainable public-private partnerships (PPPs) in the travel and tourism value chain. Find out more here.

Have a look at all our past events here.


It was a successful Forum attended by luminaries around the world and showcased one of the finest hospitality and receptions in the world.

I was very much taken by the spirit and the constructive atmosphere of World Tourism Forum Lucerne 2017, allowing views and opinions to be shared freely.
— Teo Ah Khing, Chairman Desert Star Holding