Last Call: wtfl 2019

On 2-3 May, more than 500 international industry leaders, decision makers, investors, ministers, professors, start-ups, young talents and next generation leaders will gather in Lucerne for the 6th World Tourism Forum Lucerne. Have you reserved your spot yet? Make sure you are part of this inspiring platform and don’t miss out challenging pannels, workshops, sessions and our special Guest Destination presentations. Register here!

Start-Up Elevator Pitches

Be part of the Start-Up Innovation Camp 2019 and listen to Start-Up Elevator Pitches of the 15 most innovative finalists from around the world. Take the decision in your hands and help us find the most innovative start-up by voting for the “Public Prize Winner”, challenge them with questions and meet them in person. Registration is free of charge, register here.

Programme highlights

#WTFL2019 will offer you with a very diverse program on the topic «Human Capital in an Age of Disruption» and the main focus on innovation, talent and diversity management within the industry. A selection of inspiring speakers will provide you with the latest insights, the best start-ups will be elected and distinguished and there will be workshops, sessions and pitches for all generations. Have a look at some of the highlights here.

Tourism is more than just travelling. Tourism is one of the most important drivers for the development of a country or a destination and strongly connects to many other industries.
World Tourism Forum Lucerne is the only platform where international top level decision makers from industry, government, academia and finance discuss the future challenges with the next generation.
We cordially invite you to join this exceptional networking platform with an open minded and future oriented exchange across industries and generations.
— Prof Martin Barth, President & CEO

Upcoming Events

World Tourism Forum Lucerne 2019


Meet hundreds of thoughtful world leaders from around the world including business heads, ministers, entrepreneurs and experts and be part of this enriching networking platform. 

Find more information here:

side events and awards

1 - 2 May 2019 different locations in Lucerne, Switzerland

Participate at one of our side events prior to the WTFL 2019, such as Start-Up Innovation Camp, Young Talent Programme, Tourism Star, Next Generation Day, Think Tank, Academic Circle or Swiss Sessions. Find out more here.

Impressions From Past Events

Swiss Start-Up Innovation Camp 2018

“Innovation in Tourism with Social Impact”

An exciting full day of start-up pitches, coaching, stimulus sessions and workshops was held in Lucerne on 9 November 2018. We found the most innovative businesses in Switzerland, see here!


The 3rd WTFL Start-Up Innovation Camp took place in Langkawi, Malaysia, integrated in the PATA Travel Mart. Find out who are the most innovative start-ups from around the world in the categories: Destination, Hospitality, Mobility, Impact and Transaction. Click here.


The 3rd WTFL Talent Boost was held together with the University of Queensland Business School in Brisbane, Australia on 18 May 2018. Find out more here


"Public-Private Partnerships for Sustainable Tourism Growth"

50 exclusive participants met for a forward-looking discussion on the conditions for innovative and sustainable public-private partnerships (PPPs) in the travel and tourism value chain. Find out more here.

Have a look at all our past events here.

It was a successful Forum attended by luminaries around the world and showcased one of the finest hospitality and receptions in the world.

I was very much taken by the spirit and the constructive atmosphere of World Tourism Forum Lucerne 2017, allowing views and opinions to be shared freely.
— Teo Ah Khing, Chairman Desert Star Holding