World Tourism Forum Lucerne 2-3 May 2019: Save the Date

For the sixth time World Tourism Forum Lucerne - the leading networking platform in the travel, tourism and hospitality industry, will be held in the beautiful city of Lucerne, Switzerland. The Forum offers you an enriching opportunity to meet, discuss, think out of the box and inspire each other in order to shape the industry’s future.

More information soon to come here.

Exclusive news: 2-year partnership with RAKTDA

World Tourism Forum Lucerne has entered a two-year strategic partnership with the Ras Al Khaimah Tourism Development Authority. The Emirate of Ras Al Khaimah will be an exclusive partner in the upcoming World Tourism Forum 2019, as well as the official sponsor and supporter of the WTFL Think Tank, WTFL Talent Boost, and WTFL Start-Up Innovation Camp in 2020.
Read full media release (English / German).


For the first time in Switzerland, we are searching for the rising stars of Swiss start-ups scene. Swiss Start-Up Innovation Camp 2018 will take place on 9 November in Lucerne. Start-Ups will have a unique chance to pitch their business and receive valuable advice from coaching experts. Register here to join us in Lucerne and meet the most promising Swiss start-ups!
Read media release (DE & FR).

Tourism is more than just travelling. Tourism is one of the most important drivers for the development of a country or a destination and highly connects to many other industries. 
Among various tourism conventions and trade fairs, the World Tourism Forum Lucerne is the only platform where international top level decision makers from industry, government, academia and finance discuss the future challenges together with tomorrow’s generation.
We cordially invite you to join this exceptional networking platform with a focus on an open minded and future oriented exchange across industries and generations.
— Prof Martin Barth, President & CEO

Upcoming Events

Swiss Start-Up Innovation Camp 2018

9 November 2018, Switzerland

For the first time in Switzerland, WTFL targets to screen Swiss start-up scene and find the most innovative business models among Swiss start-ups operating in travel, tourism and hospitality industry.

A full day of start-up pitches, trainings and workshops will prepare Swiss start-ups for the international call in May 2019. Read more here.

Impressions From Previous Events


The 3rd WTFL Start-Up Innovation Camp took place in Langkawi, Malaysia, integrated in the PATA Travel Mart. Find out who are the most innovative start-ups from around the world in the categories: Destination, Hospitality, Mobility, Impact and Transaction. Click here.


The 3rd WTFL Talent Boost was held together with the University of Queensland Business School in Brisbane, Australia on 18 May 2018. Find out more here


"Public-Private Partnerships for Sustainable Tourism Growth"

50 exclusive participants met for a forward-looking discussion on the conditions for innovative and sustainable public-private partnerships (PPPs) in the travel and tourism value chain. Find out more here.

Have a look at all our past events here.

It was a successful Forum attended by luminaries around the world and showcased one of the finest hospitality and receptions in the world.

I was very much taken by the spirit and the constructive atmosphere of World Tourism Forum Lucerne 2017, allowing views and opinions to be shared freely.
— Teo Ah Khing, Chairman Desert Star Holding