World Tourism Forum Lucerne 4 - 5 May 2017

The 5th World Tourism Forum Lucerne will be held under the title "stay relevant in uncertain times!". The Forum attracts top decision makers as Forum speakers, such as Professor Simon Anholt, Independent Policy Advisor on National Identity & Reputation, who has already advised more than 50 countries on their "Competitive Identity" or the best-selling author Dr. Jason Fox on how to achieve more meaningful progress. Register today to be part of this inspirational platform!


Our Vision

The World Tourism Forum Lucerne is the leading interactive platform in the industry, where CEOs, Ministers, Academia, Finance, Start-Ups, the Next Generation and Young Talents become a strong community addressing the future challenges of the travel, tourism and hospitality industry and shape a more sustainable future.

Immerse yourself in the world of World Tourism Forum Lucerne in our image brochure

This high-level Forum is an attractive and interactive platform for networking and discussions about current topics in the travel, tourism and hospitality industry. It is a special opportunity to be in touch with new ideas and solutions. This is why Europcar engages as premium partner.
— Marcus Bernhardt, Group Chief Commercial Officer Europcar International

Our Mission

  • We learn from others by drawing parallels.

  • We concentrate on innovation, talents and sustainable development as tomorrow's drivers.

  • We understand travel, tourism and hospitality as a highly networked industry with strong interdependent connections.

  • We connect open minded people from three generations from five continents.

  • We bring together the public and the private sector.

  • We close the gap between academia and industry.

  • We let all the players become one voice.

Our Values



We have confidence in each other and believe in the benefit of working together.


We walk the talk and turn words into actions.


We respect different opinions and are convinced that an open discussion will bring new perspectives and better solutions. 


We strive for innovation and are therefore ready to engage.