Young Talent Programme

We cannot talk about the future without including tomorrow’s generation. World Tourism Forum Lucerne has launched various initiatives to help foster the exchange of expertise between generations within the industry. The Young Talent Programme is the longest established of these.

The goal of the Young Talent Programme is to connect CEOs and talented young people, whilst emphasising the importance of a talent pipeline between universities and the industry. 

The Young Talent Programme invites the best students from our partner universities to the Forum where they will have an exceptional opportunity to attend a full-day career planning session by Korn Ferry. They will meet internationally renowned CEOs and world-famous opinion leaders within the travel, tourism & hospitality industry to build up a unique network for their personal career path. 

Young Talent Winners 2017


1. Elena Cholakova 

Lucerne University of Applied Sciences and Arts, Switzerland

"International Year of Sustainable Tourism for Development 2017: Mobilizing the Knowledge Network of UNWTO and making it a catalyst for positive change"


2. Michelle Au-Yeung Sing Lee

The Hong Kong Polytechnic University, Hong Kong

"The Antecedents of Brand Prestige in Affordable Luxury Hotels"


3. Sarah Tam

University of Waterloo, Canada

"Quantifying the Climate Change Risk to the Tourism Sector Worldwide: An Index Approach"

Young talent programme 2017

Young Talent Programme Partner Universities

It was a great honour to be nominated as one of the Young Talents 2015. I gained valuable industry insights and look forward to applying my skills and knowledge to address the environmental issues in the tourism industry.
— Maliha Majeed, Student University of Waterloo

Young Talent Programme Partner