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Lucerne, 2 February 2015 |
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Dear Sir or Madam
Recently an important banker told me that travel and tourism have to become a more integrated industry. He said we were too self-oriented, and that we neglected the broader aspects and perspectives of our industry. In a way this banker is right, I think. We should connect, cooperate and act much more with other industries, make travel and tourism a part of their agendas and bring the right people together. That is exactly what World Tourism Forum Lucerne offers: the travel, tourism and hospitality industry together in one room, the exchange with the Next Generation, the inspiration from new start-up companies, and the learning from other industries. Walk the talk, dear Mr Barth, and be with us when Jeremy Rifkin, the economic and social theorist explains how our industry can survive the zero marginal
cost society.
We are very much looking forward to welcoming you soon in Lucerne.
World Tourism Forum Lucerne |
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Reto Wittwer
Chairman of the Advisory Board |
Martin Barth
General Manager |
Topics
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Premium Partners |
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KEVIN ROBERTS, CEO SAATCHI & SAATCHI WORLDWIDE |
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Kevin Roberts, the author of "Lovemarks: the Future Beyond Brands" and the CEO Worldwide of Saatchi & Saatchi will talk about “how to become irresistible” in his Keynote speech at the fourth World Tourism Forum Lucerne.
See here for more information about Kevin Roberts |
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| START-UP INNOVATION AWARD |
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For the first time, World Tourism Forum Lucerne is awarding the most innovative and creative business ideas in the travel, tourism and hospitality industry with the Start-up Innovation Award.
Finalists will be invited to attend the World Tourism Forum Lucerne, 23-24 April 2015. In addition, each finalist will have the opportunity to present their innovative business concept to the World Tourism Forum Lucerne audience. Apply for the Start-up Innovation Award, present your business idea at World Tourism Forum 2015 and win up to USD 10‘000! Submission deadline is 23 February 2015, find more information here. |
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| BE ONE OF THE EXCLUSIVE CEO-NEXT GENERATION TANDEMS |
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Become one of the exclusive CEO-Next Generation Tandems at World Tourism Forum Lucerne 2015 and participate together with your best Next Generation representative at the Forum in Lucerne in April. Your strong commitment to Talent Management will be exemplary for the whole industry. For more information see here. |
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PRESENTATION OF OUR PREMIUM PARTNERS 2015:
MYCLIMATE AND THE WORLD TOURISM FORUM - A LOGICAL PARTNERSHIP |
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Travel opens up new horizons. Yet this valuable commodity comes at a price: travel and accommodation inevitably result in CO2 emissions. For this reason, the travel and tourism sector is a significant factor worldwide in terms of the impact of humans on the climate. |
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At the same time, this industry is also particularly affected by climate change and its consequences. Moreover, the environmental awareness of guests has developed increasingly in recent years.
For more than ten years, myclimate has worked with many significant companies and institutions from the travel and tourism industry. We see this sector as an important partner for the joint attainment of active and measurable climate protection!
The World Tourism Forum has established itself as a forward-looking, innovative tourism platform with huge international force. As a Premium Partner, myclimate has thus found itself a perfect stage. At the same time, we want to enhance the event in content terms through our know-how. Climate protection and sustainability offer opportunities for the entire industry; new potential can be discovered. We want to take an initial step in our “Time to Act” discussion on 23 April.
myclimate is looking forward to your participation, inspiring contact and discussions on tourism and sustainability.
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WORLD TOURISM FORUM LUCERNE
c/o Lucerne University of Applied Sciences and Arts, Institute of Tourism, Rösslimatte 48,
P.O. Box 2940, 6002 Lucerne, Switzerland
Tel +41 41 228 99 80, fax +41 41 228 41 44, info@wtflucerne.org, www.wtflucerne.org |
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You can deregister here if you wish not to receive any further information. |
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