Top leaders at 4th World Tourism Forum Lucerne, 23-24 April 2015
Lucerne, 2 April 2015

Dear Sir or Madam

Over 60 countries will be represented at the fourth World Tourism Forum from 23-24 April 2015 in Lucerne. Azerbaijan will be the guest country and will give you interesting insights about their developments in travel, tourism and hospitality. World Tourism Forum Lucerne wants to learn from developing countries like Azerbaijan, Myanmar, Bhutan and others. But we also want to learn from the Next Generation and our selected Young Talents. Use the World Tourism Forum Lucerne to get new perspectives, to network across all sectors of our industry on to shape new and more sustainable business models for the future. The world is changing rapidly. Be ready for these challenges by attending the World Tourism Forum Lucerne in Lucerne from 23-24 April.

Kind regards


Reto Wittwer
Chairman of the Advisory Board
Martin Barth
General Manager


More than 60 nations at World Tourism Forum Lucerne
This year's Forum will welcome attendees from more than 60 different countries. The represented countries range from Azerbaijan over Costa Rica, Indonesia, United Arab Emirates to the Russian Federation, to name only a few. To incorporate all the participants of these different nations is precisely the aim of the Forum: finding solutions to the most critical challenges facing the industry today through creativity, fresh insights and uninhibited expression of viewpoints.
Please find a detailed list of participants here.
Not so different after all: Generation Y travellers

Generation Y travellers are many companies' target group of the future. Therefore their behaviour is in the focus of research. Student researchers of the Lucerne University of Applied Sciences and Arts under the supervision of Dr. Andreas Liebrich have analysed in-depth selected data provided by Phocuswright for Germany, France and UK.

One of the main findings is that generation Y travellers do not behave statistically different from Generation X travellers when it comes to booking hotels and airline tickets on a smartphone. Intergenerational differences are observed for booking activities while travelling. The generation Y travellers use their smartphone significantly more often to book tickets for activities while travelling. More results and a conclusion of the students will be presented in the E-Travel Behaviour session C.
Presentation of our Premium Partners 2015: PwC

The global hotel and tourism industry is facing ever increasing complexity, globalisation and inter-connectivity. Our clients demand more industry specific consulting services to support them with these challenges. That is why PwC founded the Swiss Lodging & Tourism Clients Group, an independent consulting team within PwC, exclusively focusing on complex advisory engagements within the Lodging and Tourism Industry.
We are pleased to continue to be engaged with the World Tourism Forum in Lucerne, an event and organization where we are able to exchange in a privileged setting with many of our clients, policy setters, industry leaders and government officials. For us, the blend of Industry Representation and influences from Academia and Government is unique in its composition and allows us to have conversations which are different from those at other conferences. Read more about our cooperation here.
vote for the most innovative Start up

World Tourism Forum Lucerne is awarding the three most innovative and creative business ideas in the travel, tourism and hospitality industry with the Start-up Innovation Award. The three finalists who, will be invited to attend the Forum, are from Australia, Vietnam and the United States of America. They will each present their business concept to the Forum's audience.

It is then in the audience's hands to decide who the winner and the two runners up will be. The winner will receive a prize of USD 10,000 and each runner up will receive USD 5,000.
Get more information about the top 3 start ups here.

CEO-next generation tandems

12 hand-picked CEOs will be accompanied by their best Next Generation representatives. They are all committed to talent management within our industry and express the necessity to make our industry more attractive for Young Talents. The following Executives build such a tandem and therefore belong to this exclusive group: Taleb Rifai (UNWTO), Bruno Schöpfer (Katara Hospitality), Neeta Lachmandas (Singapore Tourism Board), Robert Fellermeier (Andermatt Swiss Alps), Tobias Ragge (HRS), Lilian Rothen (Swissôtel), Dr. Michael Frenzel (TUI) and Hubert Viriot (Yotel).

The Next Generation representatives attend a special day in Andermatt on diversity, hosted by Carlson Rezidor. For more information see here.

Last possibility to register

Register now for World Tourism Forum Lucerne!

Register now for the World Tourism Forum Lucerne!

c/o Lucerne University of Applied Sciences and Arts, Institute of Tourism, Rösslimatte 48,
P.O. Box 2940, 6002 Lucerne, Switzerland
Tel +41 41 228 99 80, fax +41 41 228 41 44,,
You can deregister here if you wish not to receive any further information.

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