Newsletter Hochschule Luzern
Lucerne, 10 June 2015

World Tourism Forum Lucerne 2015: Review, Take Home Message and Outlook

Dear Sir or Madam

World Tourism Forum Lucerne presents the results of the CEO Think Tank, the take home messages of the Forum 2015 as well as an action plan on how to become more attractive for Young Talents. Together with you it is our strong intention to push the industry forward with concrete actions based on the discussions at the Forum. Looking very much forward to working with you on these activities.

Kind Regards


Reto Wittwer
Chairman of the Advisory Board
Martin Barth
General Manager


Video of WTFL 2015

Get an idea of the spirit and the interaction of World Tourism Forum Lucerne and see here the brand-new video about the WTFL 2015.

Take-Home Messages

Read here the Take Home Messages of this year’s Forum topics: Talents, Innovation and Sustainable Development and transfer the actions into your daily business.

Action plan on who to become more attractive for Young Talents

Together with Korn Ferry International and bridge.over group, World Tourism Forum Lucerne figured out 17 actions how the hospitality industry can become more attractive for Young Talents! Read here the study results and the actions.

Results of the CEO Think Tank

The third WTFL Think Tank gathered a group of 30 CEOs, Ministers and Next Generation representatives from inside and outside the sector for a frank and forward-looking discussion on key challenges and opportunities facing travel, tourism and hospitality globally. Read here the insights and the action plan of the Think Tank.

Review your preferred speech of WTFL 2015

Thanks to xtendx all the speeches at the World Tourism Forum Lucerne 2015 can be reviewed here. Listen again your favourite speech, for example the one from the Queen Mother of Bhutan, Kevin Roberts (Saatchi&Saatchi) or Christopher Cederskog (Airbnb).

World Tourism Forum in the future

The first World Tourism Forum in China will be held on 23-24 September 2016.

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