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“Turning up the heat on Diversity & Inclusion” panel at World Tourism Forum Lucerne 2019

“Turning up the heat on Diversity & Inclusion” panel at World Tourism Forum Lucerne 2019


We strive for a world where people irrespective of their race, gender, color or religion are able to climb every rank of the professional ladder as a norm. We encourage diversity and inclusion at home, workplace and community.

Next steps: Development of Diversity Index.


Innovation is a major force for growth and development, ensuring competitiveness and providing the ingredients for lasting success. With the Start-Up Innovation Camp, World Tourism Forum Lucerne is seeking for the most innovative business models from around the world to capture this potential.

Next steps: Development of Dealflow Tool where start-ups and investors can meet each other, Tourism by Tomorrow project – creating the hub for start-ups in Lucerne, and Start-Up Innovation Festival 2021 – 1 week long Camp where start-ups will receive tailored programme to meet with the industry and investors.

Sustainable Development

Aligned with UNWTO’s Sustainable Development Goals, we strive for peace and prosperity for people and the planet, now and into the future. We recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.

Next steps: Indian Start-Up Innovation Camp focused only on sustainability and positive social impact.

Talent Management

We cannot talk about the future without including tomorrow’s generation. World Tourism Forum Lucerne has launched various initiatives to help foster the exchange of expertise between generations within the industry. The Young Talent Programme is the longest established of these.

Next steps: Development of talent management platform for the travel, tourism and hospitality industry, where employers will easily match their needs with the right candidates.