Annie is the creative visionary and driving force behind Freedom. Freedom is a platform empowering other social entrepreneurs, communities and responsible organizations to economically benefit from the tourism industry by providing them with an effective marketing channel and connecting them directly with engaged, conscious explorers.

By strategically mobilising & coordinating resources to raise awareness about social, cultural & environmental innovations, Annie’s aspiration is for Freedom to become an inspiring global movement in which partners collaborate using technology to make a greater collective impact.