World Tourism Forum Lucerne in China

World Tourism Forum Lucerne has intensified its international focus in recent years. Working in collaboration with the Chinese Tourism Ministry, a strong partnership between World Tourism Forum Lucerne and China has evolved. Aiming to work together in various tourism projects and initiatives, we have opened our WTFL China office in Shanghai and we are now in the process of preparing the first World Tourism Forum Lucerne in China.


With its international orientation and focus on priority topics, the World Tourism Forum Lucerne is on the right track. Talent Management, innovation and sustainable development – these in particular are of paramount importance in our
industry.
— Jinzao Li, Chairman China National Tourism Administration