Re-Think the Travel & Tourism Industry

Real Sustainability, New Players, Intelligent Business Models

Sustainability has become a megatrend in the travel and tourism industry that is of particular relevance for the twenty-first century. By addressing the challenges of limited natural resources on the one hand and rapidly growing demand for sustainable travel on the other, sustainability offers a concept that has been used successfully by many companies in the industry.

What opportunities does this create for new players and intelligent business models? What will happen if we ignore rising oil prices and climate change as strategic topics for the industry? Questions of this calibre call for a joint course of action. In response, Word Tourism Forum Lucerne provides an ideal platform for exchanging ideas, opinions and visions on sustainability.

In April 2011, World Tourism Forum Lucerne will present the latest research findings on sustainability in tourism and introduce new and intelligent business models aimed at making the industry more sustainable. Numerous entrepreneurs from the industry will be there to share their experience and offer proof that business models based on sustainability can indeed be very successful.

We are convinced that thinking about tomorrow will help us make better decisions today. Therefore we cordially invite you to come to Lucerne and invest in the strategic future of your business.

Prof. Martin Barth, General Manager, World Tourism Forum Lucerne