Our Commitment 

The tourism industry is facing a wide range of challenges worldwide. Globalisation, climate change and demographic shifts are just some of the reasons causing decision makers in the industry to revise their current concepts. Those who intend to stay in the race will have to subscribe to emerging trends at an early stage, develop a robust vision and be willing to adopt ideas that were largely ignored so far.

Although numerous tourism conventions and trade fairs are held around the world, World Tourism Forum Lucerne is the only event internationally where top-level decision makers in the industry and associated sectors are able to discuss future challenges together with young talents. We are convinced that thinking about the future will help us make better decisions today.

First World Tourism Forum Lucerne in 2009

At the first World Tourism Forum Lucerne in 2009, more than 130 global leaders from 23 countries gathered to discuss their opinions, exchange ideas and evaluate options for the future of the tourism industry. The outcomes are documented in the Highlights section of the website.

Statements of participants of the 1st World Tourism Forum.

“It felt like WTFL was a mature, established organisation – well done.” Prof. Peter M. Burns, University of Brighton (United Kingdom)

“During the first WTFL, I benefited not only from being able to strengthen my network but also from exchanging ideas with CEOs from all over the world and learning what other stakeholders in the industry are thinking.“ Jean-Gabriel Pérès, President and CEO, Mövenpick Hotels & Resorts

“I benefited from an event that promises sustained added value based on a most useful first forum.” Vijay Poonoosamy, Vice President - International Affairs, Etihad Airways (United Arab Emirates)