What's next



The 5th World Tourism Forum Lucerne will be held under the title "stay relevant in uncertain times!". The Forum attracts top decision makers as Forum speakers, such as Professor Simon Anholt, Independent Policy Advisor on National Identity & Reputation, who has already advised more than 50 countries on their "Competitive Identity" or the best-selling author Dr. Jason Fox on how to achieve more meaningful progress. Register today to be part of this inspirational platform!


Next Generation Day

3 May 2017

Next Generation participants are defined as the current rising stars in their companies and identified leaders of tomorrow. Together with our partner Deutsche Hospitality, we encourage CEOs to bring along their best potential to the Forum. The Next Generation Day 2017 will focus on “coopetition”, the necessity to cooperate in competitive markets to be successful.

Start-up innovation camp 2017

3 - 5 May 2017 Lucerne, Switzerland

The newly launched Start-Up Innovation Camp 2017 features Start-Up pitches, expert workshops and inspiring keynote speeches. The best Start-Up wins the Start-Up Innovation Award (20'000 CHF) and 5 minutes of fame on the main stage of World Tourism Forum Lucerne 2017. The finalists will be announced here beginning of April. 

Think tank 2017


Prior to the opening of World Tourism Forum Lucerne 2017, academia, political leaders, CEOs and industry thought leaders will gather for the 5th Think Tank (on invitation only) to reflect on the more significant challenges facing the industry and to address them in an ‘out-of-the-box’ manner to reshape the role of the tourism.

Study 2017

After our study "Attracting and Retaining Millennials in the Competitive Hospitality Sector" in 2015, we will take a closer look at the aviation industry. With our partners IATA and Korn Ferry we will interview CEOs of airlines and airports to ascertain the importance they place on Talent Management. The results of this study will be presented at World Tourism Forum Lucerne 2017.