Tourism Star Award


The need to be appreciated and the need to belong is one of most important and basic needs we have as human beings. In the travel, tourism and hospitality industry often the real heroes are people who work tirelessly behind the scenes, go the extra mile and make an outstanding contribution doing their regular and often mundane jobs with a smile on their faces. It is their commitment which makes for an exceptional guest experience. These rising stars are often not visible or recognized for their dedication or for their commitment to excellence.

Tourism Star Award is really motivating individuals to work more for a better future of our world. I received this award because of my passion, commitment and hard work to empower women in my country.
— Elizabeth Mwakajila, Project Coordinator, Thomson Safaris (Tanzania)


For the 2nd time, World Tourism Forum Lucerne supported by our esteemed partner Asia Pacific Travel Association (PATA) was on a mission to spot, shine light and celebrate such committed, inspiring, and enthusiastic stars working in the travel, tourism and hospitality industry.

The winners were celebrated at the World Tourism Forum Lucerne 2019 and rewarded with an opportunity to pursue life-changing higher education (customized to specific requirements) in association with one of our Partner Universities comprising some of the best most renowned tourism and hotel schools in the world.

Nominations were open to any individual, self or third party, in any organization anywhere in the world. More information about the Tourism Star Award 2019 here:

Winners of Tourism Star Award 2019


Gechsoun Khun, Cambodia

"I am passionate about developing my skills as a 'storyteller' so I can be a leader in Cambodia's tourism sector by offering guests a real insight into local culture including cuisine and arts but more so to share the stories of this experience and the local people who make our culture so vibrant and unique, with visitors from around the world."  


Elizabeth Mwakajila, Tanzania

"I continue advocate on the importance of caring and maintain our natural resources especial caring for wild animals and their environment so that tourism can be sustainable for Tanzania and for the whole world."


Gursharn Singh, India

From Disc Jockey to Duty Manager.
"I was already working in a night club but somehow it was restricted to certain people only. I wanted to break the barrier."

The Tourism Star Award will have huge effect on my work, because responsibility is on my shoulders now - I have to keep going on and educate people more and more!
— Gursharn Singh, Duty Manager, Taj Hotels (India)

Past events

  • Tourism Star Award 2017 winners:

    • Ghassan Dalal, General Manager Erbil Rotana, Iraq

    • Sonia K. Kanobana, Flight Operations Officer / Aviation Management Professional, Rwanda

    • Fernando Olivera Rocha, Minister of Tourism of the State of Guanajuato, Mexico