Tourism Star Award

The need to be appreciated and the need to belong is one of most important and basic needs we have as human beings. In the travel, tourism and hospitality industry often the real heroes are people who work tirelessly behind the scenes, go the extra mile and make an outstanding contribution doing their regular and often mundane jobs with a smile on their faces. It is their commitment which makes for an exceptional guest experience. These rising stars are often not visible or recognized for their dedication or for their commitment to excellence.


For the 2nd time, World Tourism Forum Lucerne supported by our esteemed partner Asia Pacific Travel Association (PATA) is on a mission to spot, shine light and celebrate such committed, inspiring, and enthusiastic stars working in the travel, tourism and hospitality industry.

The winner will be profiled, facilitated and celebrated at the World Tourism Forum Lucerne in Switzerland on 1 - 3 May 2019 and they will be rewarded with an opportunity to pursue life-changing higher education (customized to specific requirements) in association with one of our Partner Universities comprising some of the best most renowned tourism and hotel schools in the world.

Nominations are open to any individual, self or third party, in any organization anywhere in the world. Application is now closed. Find out more here.

Video Messages of Tourism Star Winners 2017



General Manager Erbil Rotana, Iraq


Flight Operations Officer / Aviation Management Professional, Rwanda


Minister of Tourism of the State of Guanajuato, Mexico