Next Generation Leaders Day 

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When it comes to the development and design of our industry, the World Tourism Forum Lucerne prioritizes the integration of all generations. This includes a strong focus on the young people who have already started their careers within the industry. 

These young employees with high career potential – the Next Generation Leaders – will be given the chance to accompany their CEOs in order to exchange ideas and discuss the challenges of the future with leaders in the tourism industry. 

We strongly believe in the concepts of incentives and mentorship. Those CEOs and managers who actively encourage their successors contribute considerably to the sustainable and successful development of our industry.

I think the Next Generation is really critical in determine the landscape of the future businesses and industries and this is why they should definitely be involved in these discussions.
— Luc Theler, Head of Business Development, Hapimag

Next Generation leaders Day 2019

Topic: Digitalisation as a disruptive force in the tourism, travel and hospitality industry

Digitalisation is one of the most powerful drivers for change in the tourism, travel and hospitality industry. The digitalisation of booking processes for travelling and accommodation has almost completely replaced the former business models of travel agencies – to name just one example.

The majority of existing companies however are still adapting to the great challenges the digitalisation poses to the industry. How can they perform even better regarding convenience for customers, control over communication and individualised marketing? Apart from the market pressure on existing business models, how do employers face digitalisation inside their companies? How many processes with internal and external stakeholders are digitalised today? How many new business ideas have been born inside larger businesses recently? Is the strategy of existing older corporations adaptive enough to manage even increasing digital challenges in the future?

More information is available here: nextgeneration2019.wtflucerne.org


Next Generation DAY leaders day 2019


The Next Generation Leaders Day presented an excellent opportunity to meet not only other like-minded young professionals from various backgrounds and different parts of the globe but also to exchange thoughts and perspectives with executives that otherwise would be difficult to meet and have a casual conversation with.
— Gergana Nikolova, Regional Manager, Europe Adventure Travel Trade Association

Next Generation Leaders Day 2019 Partners


Past Events


The people I met, the insights shared and the overall 360 view on tourism were only some of the highlights of my experience. The Forum was conducted in a manner that made sure that discussions and presentations were relevant thus actionable in future.
I look forward to further engagements with the Forum and can only hope more people will share in this experience in future.
— Mosilo Sofonia, Researcher, South African Tourism