Next Generation Leaders Day
When it comes to the development and design of our industry, the World Tourism Forum Lucerne prioritizes the integration of all generations. This includes a strong focus on the young people who have already started their careers within the industry.
These young employees with high career potential – the Next Generation Leaders – will be given the chance to accompany their CEOs in order to exchange ideas and discuss the challenges of the future with leaders in the tourism industry.
We strongly believe in the concepts of incentives and mentorship. Those CEOs and managers who actively encourage their successors contribute considerably to the sustainable and successful development of our industry.
Next Generation leaders Day 2019
Topic: Digitalisation as a disruptive force in the tourism, travel and hospitality industry
Digitalisation is one of the most powerful drivers for change in the tourism, travel and hospitality industry. The digitalisation of booking processes for travelling and accommodation has almost completely replaced the former business models of travel agencies – to name just one example.
The majority of existing companies however are still adapting to the great challenges the digitalisation poses to the industry. How can they perform even better regarding convenience for customers, control over communication and individualised marketing? Apart from the market pressure on existing business models, how do employers face digitalisation inside their companies? How many processes with internal and external stakeholders are digitalised today? How many new business ideas have been born inside larger businesses recently? Is the strategy of existing older corporations adaptive enough to manage even increasing digital challenges in the future?
More information is available here: nextgeneration2019.wtflucerne.org