Jürg Schmid - CEO, Switzerland Tourism

Jürg Schmid - CEO, Switzerland Tourism

Jürg Schmid has been Director of Switzerland Tourism, a public corporation founded to promote tourism in Switzerland, since November 1, 1999. Switzerland Tourism employs around 200 people in 20 national representative offices across the globe.

Jürg Schmid previously spent six years with Oracle Corporation, the world’s second largest software provider, where he was responsible for sales and marketing as well as being member of the executive management team.

Prior to joining Oracle, Jürg gained valuable professional experience with Hewlett-Packard and the Bank Vontobel.