Wolfgang Müller-Pietralla, Head of Future Affairs, Volkswagen
Since the beginning of 2003 he has been head of Volkswagen Future Research and Trend Transfer. This team focuses on the analysis of future trends and scenarios, and assists in formulating the Volkswagen corporate vision and strategy. Within the framework of the innovation process, this team also derives and develops future mobility and vehicle concepts.
Wolfgang Müller-Pietralla graduated in biology at Hanover University, specializing in ecological system modelling and simulation. In 1992 he joined the Volkswagen AG Environmental Protection division, where he introduced an Ecology Management System. At the EXPO 2000 he was VW project manager for the “Autostadt” and “Regenwaldhaus” displays. After they had been opened he continued for another two years as Quality Manager.