World Tourism Forum Lucerne is a global platform for leaders and young talents who are dedicated to designing new strategies and creating a shared vision for the future of tourism.
The five strategic commitments of World Tourism Forum Lucerne are as follows:
- Exclusive group of participants: Participation in World Tourism Forum Lucerne is restricted to leading individuals who work internationally in tourism. The maximum number of participants is limited to 200. Apart from businesses, we also welcome academia, politics, finance, and the media.
- Strategic topics in tourism: At World Tourism Forum Lucerne, only topics that are of strategic importance for the next 10 years are included in the agenda. Topics have a relevant impact on the whole industry, and they contain new business opportunities for the participants of the forum.
- Interdisciplinary orientation: World Tourism Forum Lucerne adopts an interdisciplinary orientation and addresses multiple industries. It strives to broaden the perspective of tourism to include other sectors and subject areas, while being aware that knowledge transfer from related sectors helps identify new opportunities for tourism.
- First-class setting: WTFL is held regularly in Lucerne, a city with a long tradition in tourism and with first-rate convention facilities in a discreet and secure setting. WTFL provides ideal opportunities for intense interaction with experienced leaders in tourism. This ensures a high potential for networking and creating a real benefit.
- Dedicated promotion of young talent: World Tourism Forum Lucerne collaborates with leading universities around the world in actively promoting young talent. The three talent management strategies are:
- Next Generation: Platform for junior leaders in the industry, accompanying a senior leader to WTFL.
- Young Talents: The top six young academic talents are found in collaboration with leading universities around the world and will be invited to WTFL.
- Most Dedicated Company: WTFL recognises a company with an award for exceptional achievements in this area.
