The World Tourism Forum Lucerne is a worldwide brand owned by SHL Schweizerische Hotelfachschule Luzern, which has evolved from an initiative taken by the Tourism Forum Lucerne, Lucerne Events and Lucerne Hotels to a year-round network of leaders and decision makers tackling global problems in the tourism and hospitality industry.
Advisory Board
The Advisory Board is an international body of renowned experts which is responsible for assuring the quality of World Tourism Forum Lucerne. It determines the themes for the Forums and decides on the general content by including current global topics and addressing cultural differences.
*Member of the Steering Committee
Ambassadors
Ambassadors are the official representatives of the World Tourism Forum Lucerne for specific regions and are strategically key people for the World Tourism Forum Lucerne team. Ambassadors contribute significantly to the Forum’s success by helping management reach their goals, and promoting the number of foreign participants.
Forum Team
Following the guidance of the CEO, the Forum Team is responsible for the organisation and coordination of the Forum in Lucerne and other side events around the world:
Martin Barth, President & CEO