The Advisory Board is responsible for assuring the quality of World Tourism Forum Lucerne. It determines the themes for the forums and decides on the general content by including current topics from around the world and addressing cultural differences through an international body of renowned experts.
The Advisory Board consists of the following members:
Chairman:
Members:
- Adelbert Bütler (Chairman, Lucerne Tourism)
- Thea Chiesa (Director, Head of Aviation, Travel and Tourism Industries, World Economic Forum)
- Prof Kaye Chon (Director, School of Hotel & Tourism Management at The Hong Kong Polytechnic University)
- James Hyde (Senior Client Partner, Korn/Ferry International)
- Olivier Jankovec (General Manager, Airports Council International, European Region)
- Geoffrey Lipman (President at ICTP (International Council of Tourism Partners), Chair of greenearth.travel, Advisor to Secretary General UNWTO)
- Sir David Michels (Deputy Chairman of EasyJet, board member of Jumeirah Hotels and President of the British Hospitality Association)
- Jeannine Pilloud (Head of Passenger Division and member of the Management Board, Swiss Federal Railways)
- Vijay Poonoosamy (Vice President International & Public Affairs, Etihad Airways and Chairman, IATA Industry Affairs Committee)
- Samih Sawiris (Chairman and CEO, Orascom Development Holding)
- Jürg Schmid (Director, Switzerland Tourism)
- Richard J. Vogel (CEO, TUI Cruises)
